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Labelexpo Europe will introduce two new major feature areas at this year’s show, taking place 28 September to 1 October at Brussels Expo.

Labelexpo Europe will introduce two new major feature areas at this year’s show, taking place 28 September to 1 October at Brussels Expo. With four months to go, the exhibition is already larger than the previous edition and organisers are expecting that all six halls will sell out soon. This will make the show the largest ever label event.

The popular Digital Print Workshops, first introduced at last year’s Labelexpo Americas, will make their debut in Europe. Three printing technologies (dry toner, liquid toner and inkjet) will be compared against each other during live machine demonstrations run by an independent moderator. The technologies will be represented by Xeikon, HP and EFI Jetrion respectively. There will be four sessions per day, three of which will see the different companies printing the same job on the same material – a food, pharmaceutical or personal care label. The fourth session will allow participants to print a label of their choice.

For the first time at any Labelexpo show, there will also be a new feature dedicated to package printing. The Package Printing Zone will consist of seminar sessions and working machinery demonstrations. The aim of this feature is to introduce label printers to opportunities in short-run package printing (including flexible packaging, folding cartons, pouches and sachets). Many of these jobs can be printed on narrow to mid web presses and there will be package printing presses on display at the show.

Both the Technology Workshops and the Package Printing Zone will be free to attend for visitors to the show.

Roger Pellow, Labelexpo Managing Director said: “Labelexpo Europe is set to be the largest edition yet and this will mean more working machinery and more opportunities for label converters and brand owners. The Technology Workshops is our most popular feature ever and will allow visitors to evaluate the different printing technologies in detail. Similarly the Package Printing Zone will demonstrate how converters can expand their business beyond labels, often using the same equipment. This all makes Labelexpo Europe an absolutely unmissable event.”

Posted: 27 June 2011
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